42
lime
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£433K£433K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,634.3avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Avg price
Bad£1.78avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.74–£2.71cheapest to priciest tracked listing — scored on the share inside $15–$100