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lighter gas
Skip itPrices mostly outside the sweet spot ($4.69–$8.81) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good694.89avg incumbent reviews — the moat a new listing must climb
Market size
Good£407K£407K/yr · 610K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£6.25avg listing price — sweet spot $15–$100
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£4.69–£8.81cheapest to priciest tracked listing — scored on the share inside $15–$100