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lighter fluid
Skip itSoft demand (-11.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Market size
Good£749K£749K/yr · 418K searches
Price range
Okay£4.47–£21.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,076.13avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.85avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch