55
licorice
Worth a lookShows low returns (0.0%), but soft demand (-11.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good623.68avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£192K£192K/yr · 246K searches
Price range
Okay£1.15–£23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.46avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand