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licorice allsorts bassetts
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good734.84avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay£1.15–£24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Market size
Okay£123K£123K/yr · 266K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch