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37

lentils

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Prices mostly outside the sweet spot ($0.54–$8.55) — this niche doesn't clear our bar today.

Market size 30Growth 11Conversion 96Competition 27Returns 100Price range 0Avg price 8Brand share 6Review moat 87Quality gap 21

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great265.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£135K

£135K/yr · 362K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£2.76

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£0.54–£8.55

cheapest to priciest tracked listing — scored on the share inside $15–$100