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lemon gin
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.57avg listing price — sweet spot $15–$100
Price range
Okay£9.21–£19.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,687.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£57K£57K/yr · 39K searches
Competition
Bad86%top-5 click share — a locked-up shelf