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lemon balm
Worth a lookShows low returns (0.1%), but soft demand (-35.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.95–£41.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good807.52avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.02avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 82K searches
Growth
Bad-35.2%90-day search growth — must beat 0% to launch