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lemon and ginger tea bags
Skip itSoft demand (-38.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good556.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£116K£116K/yr · 99K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Price range
Bad£1.40–£18.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.82avg listing price — sweet spot $15–$100
Growth
Bad-38.7%90-day search growth — must beat 0% to launch