40
leicester city
Skip itPrices mostly outside the sweet spot ($1.11–$16.99) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great459.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£137K£137K/yr · 113K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.11–£16.99cheapest to priciest tracked listing — scored on the share inside $15–$100