46
lecithin
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,815.05avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.61–£18.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad£76K£76K/yr · 64K searches
Signals Low Review Barrier