46
lavender
Skip itPrices mostly outside the sweet spot ($4.14–$16.85) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,680.45avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 159K searches
Price range
Bad£4.14–£16.85cheapest to priciest tracked listing — scored on the share inside $15–$100