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lavender syrup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Review moat
Great184avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 34K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.17–£12.02cheapest to priciest tracked listing — scored on the share inside $15–$100