51
laundry perfume
Worth a lookShows low returns (0.1%), but soft demand (-7.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£14.53avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.22–£28.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,525.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£246K£246K/yr · 303K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Signals Out of Stock