48
laundry liquid 5l
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,064.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£286K£286K/yr · 342K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Price range
Okay£2.14–£19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand