44
laundry bleach
Skip itPrices mostly outside the sweet spot ($1.02–$13.55) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Growth
Good+46.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,347.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.98avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£39K£39K/yr · 68K searches
Price range
Bad£1.02–£13.55cheapest to priciest tracked listing — scored on the share inside $15–$100