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large chocolate bar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.66avg listing price — sweet spot $15–$100
Review moat
Okay3,064.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay£134K£134K/yr · 212K searches
Price range
Bad£3.74–£18.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand