55
lamb
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great340.03avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£547K£547K/yr · 638K searches
Price range
Good£2.94–£28.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand