36
lamb gravy
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Review moat
Great200.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£87K£87K/yr · 103K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-52.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.37–£11.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier