44
lactose free
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great378.36avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.05–£35.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£253K£253K/yr · 260K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£4.26avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand