50
kool aid
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+200.4%90-day search growth — must beat 0% to launch
Review moat
Great317.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.89avg listing price — sweet spot $15–$100
Price range
Okay£2.73–£22.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£37K£37K/yr · 92K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Trending