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44

kombucha scoby

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A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 8Conversion 49Competition 24Returns 100Price range 80Avg price 87Brand share 22Review moat 91Quality gap 83

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great187.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£19.63

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£8.63–£41.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-33.6%

90-day search growth — must beat 0% to launch

Market size

Bad£29K

£29K/yr · 37K searches