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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 58Conversion 82Competition 13Returns 100Price range 15Avg price 40Brand share 0Review moat 53Quality gap 37

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+33.5%

90-day search growth — must beat 0% to launch

Review moat

Good1,376.56

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.79

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad£1.68–£17.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad£27K

£27K/yr · 28K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand