46
kitchen roll
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£6.2M£6.2M/yr · 4.1M searches
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,196.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Price range
Bad£1.15–£15.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand