37
kirsch
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.43avg listing price — sweet spot $15–$100
Price range
Good£8.13–£31.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good743.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£69K£69K/yr · 54K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf