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kingfisher
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Great293.91avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£233K£233K/yr · 206K searches
Price range
Okay£0.74–£20.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand