45
kids yoghurts
Skip itPrices mostly outside the sweet spot ($0.86–$3.64) — this niche doesn't clear our bar today.
Conversion
Incredible27.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good624.62avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£62K£62K/yr · 130K searches
Avg price
Bad£1.76avg listing price — sweet spot $15–$100
Price range
Bad£0.86–£3.64cheapest to priciest tracked listing — scored on the share inside $15–$100