59
keto
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,171.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.41avg listing price — sweet spot $15–$100
Market size
Okay£260K£260K/yr · 571K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.04–£25.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand