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keto crisps
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great£17.60avg listing price — sweet spot $15–$100
Review moat
Great456.53avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good£7.02–£35.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£67K£67K/yr · 176K searches