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kerrygold butter
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great259.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.72–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 84K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£5.00avg listing price — sweet spot $15–$100
Signals Low Review Barrier