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kendal mint cakes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good639.36avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.69–£34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.82avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£194K£194K/yr · 158K searches
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand