53
kefir
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($3.90 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Review moat
Great336.81avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Okay£238K£238K/yr · 340K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.23–£22.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Avg price
Bad£3.90avg listing price — sweet spot $15–$100