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kefir grains
Skip itSoft demand (-25.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good706.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.82avg listing price — sweet spot $15–$100
Market size
Okay£124K£124K/yr · 135K searches
Price range
Okay£6.01–£18.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-25.5%90-day search growth — must beat 0% to launch