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jumbo toilet roll
Worth a lookShows searches that convert (18.1% search→purchase), but soft demand (-23.5% this quarter) keeps it on the watch list.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£18.24avg listing price — sweet spot $15–$100
Review moat
Great403.62avg incumbent reviews — the moat a new listing must climb
Price range
Great£10.35–£32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£133K£133K/yr · 40K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-23.5%90-day search growth — must beat 0% to launch