38
jujube dates
Skip itSoft demand (-65.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great142.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.00avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£1.42–£18.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£33K£33K/yr · 67K searches
Growth
Bad-65.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier