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joke sweets
Skip itPrices mostly outside the sweet spot ($2.37–$10.32) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good709.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.66avg listing price — sweet spot $15–$100
Market size
Bad£13K£13K/yr · 86K searches
Price range
Bad£2.37–£10.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand