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john smiths extra smooth
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible67avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.83avg listing price — sweet spot $15–$100
Market size
Bad£81K£81K/yr · 55K searches
Price range
Bad£5.13–£17.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier