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jelly tots
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great478.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.66–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 186K searches
Avg price
Bad£6.31avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand