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jelly babies
Skip itPrices mostly outside the sweet spot ($0.99–$16.55) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Review moat
Good820.42avg incumbent reviews — the moat a new listing must climb
Market size
Good£448K£448K/yr · 364K searches
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£6.92avg listing price — sweet spot $15–$100
Price range
Bad£0.99–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100