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jawline gum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great236.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.82avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good£5.72–£25.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£86K£86K/yr · 85K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand