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jasmine rice
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Good567.2avg incumbent reviews — the moat a new listing must climb
Market size
Good£300K£300K/yr · 270K searches
Price range
Okay£0.84–£22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch