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53

japanese whisky

Worth a look

Shows low returns (0.6%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 74Growth 36Conversion 54Competition 30Returns 97Price range 86Avg price 95Brand share 33Review moat 50Quality gap 24

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£46.37

avg listing price — sweet spot $15–$100

Price range

Great£11.93–£108.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£836K

£836K/yr · 403K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,530.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality