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japanese sweets
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.94avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£11.10–£26.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,212avg incumbent reviews — the moat a new listing must climb
Market size
Okay£270K£270K/yr · 638K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Signals Out of Stock