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japanese rice
Worth a lookShows low returns (0.1%), but soft demand (-14.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.58avg listing price — sweet spot $15–$100
Price range
Good£1.49–£47.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good794.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£206K£206K/yr · 128K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch