52
jack daniels
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 1.8M searches
Avg price
Great£22.12avg listing price — sweet spot $15–$100
Price range
Great£14.25–£52.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,433.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand