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j cloths
Worth a lookShows searches that convert (23.4% search→purchase), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,089.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay£274K£274K/yr · 146K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£1.21–£20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£8.02avg listing price — sweet spot $15–$100