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isotonic powder
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Good870.68avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.29–£21.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£97K£97K/yr · 79K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand