55
islay whisky
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£36.20avg listing price — sweet spot $15–$100
Price range
Incredible£20.90–£61.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.1M£1.1M/yr · 500K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,580.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality