58
ipa
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible70.87avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.20avg listing price — sweet spot $15–$100
Price range
Good£4.62–£35.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£180K£180K/yr · 140K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand