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insecticidal soap
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+188.4%90-day search growth — must beat 0% to launch
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Okay1,550.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.98–£22.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.22avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£59K£59K/yr · 40K searches